Putting this all together, on the surface all Twitter has done is acknowledge that it is looking into possibly building a better Tweetdeck.
Twitter considers fee tweetdeck unique free#
That Twitter would not immediately move to tamp down such concerns by offering for the record that it wouldn't treat premium users' tweets any differently from those of free users suggests Twitter is unwilling to rule anything out at this stage in its quest for revenue. On the other hand, offering premium users additional benefits, such as boosting the visibility of their tweets by treating them as a form of low-end promoted tweet, would be a natural extension and would easily justify even a relatively high subscription price. However, even with fairly incredible metrics it’s going to be a difficult sell for Twitter to differentiate itself from the offerings already out there and the metrics will have to be useful indeed to justify a monthly or annual subscription. On the one hand, one could imagine Twitter simply rolling out a fancy analytics dashboard that does nothing more than grant its paying users greater insights into how their tweets are resonating. It is particularly troubling that the company did not offer any reassurances that premium users’ tweets would not be handled differently from free users’ tweets moving forward. Twitter did not respond to these questions except to point back to their main Tweetdeck statement.
Moreover, one could imagine a model in which when viewing the timeline of an ordinary user you are barraged with ads, but when viewing the timeline of a premium user you see only their posts with no ads or other content to distract you. This would mean that while ordinary (free) users’ timelines could get more and more clogged with advertisements, premium users’ timelines would offer a pristine ad-free refuge.
Twitter considers fee tweetdeck unique how to#
When I asked Twitter for comment on what steps they were taking to avoid splitting their user base into such a dual tier, the company did not respond other than to point to the statement they offered to Reuters and others regarding their focus on “mak Tweetdeck even more valuable for professionals.”Īs Twitter continues to explore how to best integrate advertising into its platform, there is also the question of whether Twitter will treat its premium users differently by either boosting the visibility of their general tweets (essentially creating a low-end advertising tier) or exempting premium accounts from advertising. In short – Twitter will transform from a everyone-has-a-voice dialogue back into a traditional broadcast medium for elites in which paying users speak to the world and free users join to listen to those elites and perhaps contribute their comments where elites want to hear them. This will essentially split Twitter’s user base into an elite paid tier that the company helps to maximize the reach of their message and everyone else at the bottom of the food chain. The pension plan includes retirement accounts for more than 1,900 current and former boxers. However, its one thing to use a third party analytics platform built by a company on top of Twitter’s public data stream and it is something entirely different when Twitter itself builds a tool that has the potential in the future to bring to bear all sorts of non-public data streams and to leverage Twitter’s own internal roadmaps and understanding of its platform to give its paying customers an edge.įor Twitter’s new offering to compete with the myriad existing analytic dashboards already on the marketplace, it will have to offer something truly unique that gives its premium users a true edge over all over users. 23 hours ago &0183 &32 The pension is funded by an 88-cent ticket fee for boxing events, with a cap of 4,600 per match. Twitter Considers Subscription Fee for Tweetdeck, Unique Content. That said, power users have long enjoyed a significant advantage over the average user for their ability to pay for premium analytics services that allow them to understand their network(s), identify key influencers reaching audiences of interest and how best to approach those influencers, to understand the messages and communications flows that maximize distribution and to gain a 30,000 foot view of the entire platform to gauge precisely where and when to get their message out. Twitter Considers Subscription Fee for Tweetdeck, Unique Content.
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